Purchasing the Jo Malone London Advent Calendar in 2024 was truly a joyful experience. What I loved most was discovering new fragrances that matched my personality, and enjoying a variety of luxurious miniature items throughout the holiday season.
My favorites were:
- Body Cream – English Pear & Freesia
- Body Mist – Wild Bluebell
The mist felt fresh and light, while the cream absorbed smoothly without stickiness—perfect for those who prefer lightweight body care. The Advent Calendar allows you to experience the brand up close, making it a fun and immersive introduction to Jo Malone London. It’s especially ideal for anyone who wants to deepen their knowledge of fragrance.
That year, the Ginger Biscuit scent made the holiday season feel even warmer and more festive.
What Is the Jo Malone London Advent Calendar 2025?
The Jo Malone London “Advent Calendar 2025” is one of the highlights of the brand’s holiday collection. For 2025, the holiday theme is “Fun and Games.” The playful box design resembles a board game, with each drawer hiding a miniature fragrance or body care item—making the countdown to Christmas feel truly magical.
The holiday release schedule is:
- First Release: October 24, 2025 (with early access from October 17 online and at select stores)
- Second Release: November 14, 2025 (with early access from November 7)
The Advent Calendar is priced at ¥70,950 (tax included), placing it among the most luxurious calendars available. It’s not just a product—it’s an annual tradition and a special form of self-care for fragrance lovers.
What’s Inside: Contents & Highlights
According to official announcements and beauty media previews, the 2025 calendar includes a curated selection of the brand’s signature and limited-edition items in miniature sizes.
Examples include:
- Mini colognes (English Pear & Freesia, Wood Sage & Sea Salt, etc.)
- Limited holiday colognes such as “Sandalwood & Spiced Apricot”
- Body & hand wash, body creams, and lotion minis
- Classic and travel-sized candles
- Hand creams and home fragrance accessories
It feels like a “fragrance encyclopedia” where you can explore multiple scents and layers—turning each December morning into a small celebration.
Positive Reviews and Impressions
From social media and beauty community feedback, some of the most common positive comments include:
- “You can try many Jo Malone scents at once.”
It’s perfect for people who want to test fragrances before committing to a full bottle. - “The box itself is stunning and reusable.”
Many display it beside the Christmas tree and later use it as a jewelry or keepsake box. - “Layering fragrances becomes fun.”
Since Jo Malone is known for layering scents, the variety included makes experimenting easy and exciting. - “It feels like a reward for myself.”
Many treat it as a holiday ritual or an annual luxury gift to themselves.
Potential Downsides to Consider
Some users also shared critical or cautionary points:
- 1. The price is quite high.
While many find it worthwhile, others feel it exceeds their budget. - 2. Not every fragrance will suit your personal taste.
Since it includes many scent categories, there may be some you don’t love. - 3. Most items are mini-sized.
If you prefer using one scent generously and long-term, a full-sized bottle set may suit you better.
Who Should Buy It?
Recommended For:
- Fragrance lovers and collectors
- Anyone wanting to explore Jo Malone London fragrances seriously
- Those who want their holiday season to feel more special and ritualistic
- People shopping for a memorable luxury gift
- Those who enjoy self-care and seasonal traditions
Not Recommended For:
- People who only use one signature scent
- Anyone searching for a holiday beauty item under ¥30,000
- Those who rarely use perfumes or scented body care
In these cases, a single full-sized holiday bottle or candle may be a better investment.
How to Reserve or Purchase
The Jo Malone Advent Calendar is known to sell out quickly each year. To increase your chances of securing one:
- Subscribe to the official newsletter
- Ask your local department store beauty counter about reservation dates
- Create an online account and save your shipping details in advance
While resale platforms may offer calendars after release, prices can be higher and authenticity or condition may not be guaranteed—so official stores are safest.
Final Thoughts — A “Fragrance Treasure Chest” for the Holiday Season
The Jo Malone London Advent Calendar 2025 offers:
- A festive, playful design aligned with the “Fun and Games” theme
- A wide selection of iconic, seasonal, and exclusive scents
- An immersive luxury experience rather than just a product
If this year feels like one where you want to indulge, celebrate yourself, or bring more fragrance into your everyday life, this calendar might be the perfect holiday treat.
However, if you value cost efficiency, prefer full-sized items, or don’t use fragrance often, purchasing a single full bottle or candle may make more sense.
As a luxury item, it’s worth deciding based on your lifestyle, fragrance preferences, and how much joy the experience of “opening one drawer each day” brings to you.